Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Share your thoughts by leaving a comment.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Kevin Indig

FEBRUARY 27, 2023

Quant models vs. qualitative data I’ve yet to see a good attribution model for SEO for a company with a sales funnel. If you have a sales-driven funnel, you usually go after larger but fewer deals. Sales-driven companies deal with a lot of noise in SEO. How long is the average sales cycle for a $100K product?

Multi-Touch Attribution 65

Multi-Touch Attribution SEO Lead Ranking Top of Funnel 65

Scoop.it

OCTOBER 20, 2022

What makes B2B content genuinely remarkable is the ability to target potential clients directly, generate sales leads, maximize your content reach and facilitate revenue growth. That will help your audience move through the sales funnel. Create SEO-driven Glossaries and Libraries. Wrapping Up.

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

Hubspot

NOVEMBER 12, 2014

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. "Always Be Closing."

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. By process driven, I mean training content producers within the company on using keyword glossaries to guide their word choices when creating web pages or other types of content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

APRIL 26, 2012

Jump into this, the most comprehensive metrics and analytics glossary we've ever written. Are your sales reps' funnels nice and full? 33) Sales Cycle Length - Do you know how long it takes for a new lead to turn into a customer? Now be strong, you data-driven marketer , you! Overall Funnel Metrics.

Lead Scoring 28

Lead Scoring Lead Ranking Click Rate Landing Pages 28

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. BANT An acronym used by sales reps to determine a prospect’s likelihood to buy. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. BANT An acronym used by sales reps to determine a prospect’s likelihood to buy. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

LeanData

DECEMBER 28, 2015

That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Online Marketing Institute

DECEMBER 9, 2009

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. B2B target keyword glossaries must be more robust.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Over 50% of leads are not yet sales ready, so nurturing those leads rather than throwing them away can help you maximize results. Only by combining both factors can you send truly qualified leads to sales. Improving Lead Quality Can Improve Sales Productivity (blog post). Marketing Automation Glossary of Terms (analyst report).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48