Why the volume and quality of interactions with customers has to pass for social media ROI
Chris Koch
JANUARY 22, 2010
Old beliefs about the relative value of earned media vs. advertising are all over the map—and probably need to be revised in the age of social media. Still, we know in our bones that positive word of mouth has a positive effect on sales. RSS+comments=VIP. Use social networks as water coolers and newsstands.
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