Remove websites

The Effective Marketer

article thumbnail

It’s All About the Landing Page

The Effective Marketer

Landing pages can determine the success not only of a QR code campaign, but of any campaign that takes the user to your website. Check out this blog post from Marketing Experiments, “ 36 articles and resources to help you complete your next LPO project “, is a great starting point. So where do you go from here?

article thumbnail

10 Do’s and Don’ts of Partner Marketing Programs

The Effective Marketer

I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available. Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guidelines for a Content Marketing Audit

The Effective Marketer

Internal Resources. External Resources. The free report is available to download directly from the Altimeter Group’s website (or click the image below). Measurement.

article thumbnail

How to Build a Content Development Plan for Your Site

The Effective Marketer

Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? Subcategory of Services: Important Resources. Note: this is another great guest post by Brad Shorr. See his bio at the end. Category: Testimonials.

Planning 100
article thumbnail

Your Marketing Focus

The Effective Marketer

Whether you have 5 or 50 people in your marketing team odds are that the demands for more whitepapers, a new website redesign, additional email campaigns, and overall more content creation are increasing. Focus is the name of the game if you want to get more done with the same resources. How do you do it?

article thumbnail

Marketing Content That Sells

The Effective Marketer

That reminds me of what I see when I visit most B2B companies’ websites. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. We have all been there.

article thumbnail

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. I hope the resources I listed will help you create better charts and presentations. If you know of other resources, please share! Stop doing charts in Excel.