Remove sequence-from-accounts-pr
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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

34% more revenue from new customers. Again, a common choice here is HubSpot CRM, which has been built from the ground-up to seamlessly move between inbound marketing and core sales functions. It is by no means a simple process, as you need to take into account everything from demand planning to post-sale customer service.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Here’s an example from ClearVoice’s marketing.

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The Ultimate Spring Cleaning Checklist for Your Freelance Business

ClearVoice

Determine which areas of your business are the most profitable and where you might be leaking resources. For example, you wear all the hats when you freelance, including an accountant. U sing accounting software helps manage finances, ensures peace of mind, and prepares you for tax season. That includes being your own PR team.

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How to Create a Product Launch Email [Outlines + Templates]

Hubspot

There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Featured Resource: Product Marketing Email Templates [Download Now]. Why waste time starting from scratch? For example: product marketers, product managers, designers, and social & PR.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

PR can work, but rarely does. For Figma , Dylan Field reached out to design-oriented founders who he knew from previous projects: “ The early batch of alpha customers were just mostly friends, and friends of friends, of Dylan. Dylan and Shishir knew each other from before.” Art by Natalie Harney. It’s all good.’”

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B2B Video Marketing Done Right

KoMarketing Associates

Takes a logical path or flow…a sequence or defined journey. It’s an asset in PR kits developed to promote new product launches. Video can attract prospects eager to learn more from/connect with key personnel. One of my favorite brand-centered videos is the example below from DEWALT. Informative. Entertaining.

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The RevTech Revolution is Here: A Recap of Day 1’s Events at Our ‘Breakthrough’ Customer Conference

6sense

Customers learn from industry and peer experts, get insights for leveling-up their revenue teams’ performance, and more. Most revenue teams don’t leverage ABX, which means the most valuable information they need to find the right accounts at the right time remains hidden to them, anonymized in what we call the Dark Funnel.