SalesIntel

OCTOBER 13, 2022

This blog was originally published on Openprise’s blog. We’re excited to kick off our new blog series, which profiles some of the more innovative Data Provider Partners that we at Openprise partner with. . For many B2B companies, navigating the ever-expanding sea of data providers can be overwhelming.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Classified Ads 52

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. Here, we’ll explore what we expect to see in B2B marketing strategies for next year. Savvy B2B marketers always have a solid Plan A and often a Plan B.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Metadata

APRIL 4, 2023

said every B2B marketer in 2023. The pressure-packed question for you: How can I generate ROI with certainty and let the C-suite know I’m helping them weather the economic storm? As efficiency takes center stage, companies are shifting from a grow-at-all-costs mindset to one that involves growth with…very few resources.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Terminus

AUGUST 25, 2022

We’ve taken her talking points and spun them up into this blog to talk about how this time of change is a real opportunity for marketers. We are feeling change in the very foundation of everything that B2B marketing and sales have known to be true for the last decade. We hope you’ll continue the conversation with us. Heck Yeah.

Marketing Analytics Tools 26

Marketing Analytics Tools Ideal Customer Profiles Top of Funnel Budget Programs 26

ViewPoint

SEPTEMBER 20, 2012

Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. To me, it’s just that the economic malaise and volatility are a bit surprising. Sales Quotas & Optimistic Expectations for Quicker Economic Recovery. Bob is the founder, president, and CEO of CustomerThink.com.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Hubspot

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. We are humans, serving humans. Virtual Events. Content marketing will start with conversations.

Trends 101

Trends Marketing AI Work Management Planning 101

Top Rank Marketing

OCTOBER 9, 2023

Bet you’ve never heard this one before: an economic downturn can be the best time to try breaking into a new market, especially in B2B. It’s a surprisingly well-documented fact that customers are less brand-loyal and more sensitive to making a measurable impact during economic downturns. Yes, I’m serious.

B2B Marketing 105

B2B Marketing Marketing Strategy Marketing & Strategy B2B 105

The ROI Guy

SEPTEMBER 3, 2010

Sales enablement has gained significantly in importance because of changes in B2B buyer characteristics, especially the move to frugality and the challenges this represents. 3) Quantify Best Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. April 2009.

Allocation 40

Allocation Budget Programs Forrester Bundling 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Enterprise Management 40

Enterprise Management Peer-to-peer Work Management Marketing Management 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Heinz Marketing

MARCH 23, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. He is a veteran sales manager, sales leader. Jim, thanks so much for joining us today.

Top of Funnel 74

Top of Funnel Work Management Enterprise Management Terms and Conditions 74

Madison Logic

APRIL 5, 2023

Economic headwinds have triggered renewed scrutiny on discretionary spending as companies around the world brace for a possible recession. Despite these tough times, demand B2B marketers being told to do more with less should see it as an opportunity to refocus their attention on better strategies to come out stronger on the other side.

Account Based Marketing 52

Account Based Marketing B2B Marketing Multi-Channel Top of Funnel 52

The ROI Guy

DECEMBER 23, 2010

Integrated with social media marketing, these five content marketing strategies have been found to drive higher level-of-engagement: Ideas More than ever, buyers are doing more of their own research online, actively seeking new problem solving ideas and thought leaders for guidance and advice.

Social Media 40

Social Media ROI Practices Media 40

Sana Commerce

MARCH 15, 2023

For B2B organizations, digital transformation in e-commerce boils down to the implementation of new technology-driven solutions , and the ways digitization transforms business strategy day-to-day. B2B businesses worldwide still struggle to make a case for digital transformation goals, or succeeding in mastering B2B business agility.

Digital Transformation 52

Digital Transformation Urgency Marketing Case Studies Loyalty 52

Heinz Marketing

MAY 11, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I have to tell you I’ve been through the past couple downturns. Things change a bit.

Top of Funnel 80

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 80

DealSignal

JUNE 7, 2023

Even with fewer dollars (and resources) at your disposal for b2b data driven marketing, the expectation to generate revenue remains. They can also contribute ideas that they’ve gleaned from thought leaders, industry associations, and peers. Delivering on those expectations is difficult, but not impossible.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Work Management 52

Content4Demand

SEPTEMBER 24, 2020

Super-timely B2B content is destined to age out more quickly than your average white paper, but it lets you make a bigger impact over a shorter period of time and can play a valuable role in your larger plan. Thankfully, not every news story requires so much real-time action to use it in timely B2B content.

B2B Marketing 98

B2B Marketing Planning B2B Work Management 98

Biznology

OCTOBER 10, 2012

There are reasonable explanations: the economic downturn, Facebook’s assault on privacy, the blurring line between work and personal. Other revenue streams include B2B marketing and jobseekers.) Follow thought leaders. Recently, though, I’ve been noticing a shift in attitude. That’s a huge incentive for jobseekers.

Linkedin 80

Linkedin Facebook Work Management Ideal Customer Profiles 80

Smashmouth Marketing

OCTOBER 4, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. This is the third in a series of Thought Leader Interviews for Marketing Sherpa. It seems to not only be about the dollars, but about the resources.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. This is the third in a series of Thought Leader Interviews for Marketing Sherpa. It seems to not only be about the dollars, but about the resources.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Full Circle Insights

NOVEMBER 10, 2020

The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. Additional Resources. State of B2B Full-Funnel Measurement.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98