Customer Experience Matrix

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Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

Riesterer’s own talk followed exactly that template, a bit of consistency I always admire. This led to several hours of research into what’s being written about machine intelligence, which is something I like to do anyway. probability of computerization, and “Market Research Analysts and Marketing Specialists” with a 61% probability.

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Don't Misuse Proof of Concept in System Selection

Customer Experience Matrix

Our research has long shown that the most satisfied buyers base their selection on features, not cost or ease of use. You can download the CDP Institute’s use case template here. Call me a c**k-eyed optimist, but marketers may actually be getting better at buying software.

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Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing

Customer Experience Matrix

But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Lead Genius has a basic email campaign capability, including segment definition, email templates with personalization variables, and email sequences. Plan interactions.

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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

The company says these latter features are unique, and a couple hours of my competitive research seemed to confirm this. These are then pulled into promotion templates as needed, meaning that much localization is fully automatic. But remember those several hours of research? I could easily stop here.

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

Based on that limited research, I came away impressed with the sophistication of the features as well as their scope. Looking at the other functions: - emails can be built on user-customizable system-provided templates, on imported templates, or from scratch. But things don’t work that way on my little corner of planet Earth.

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Eloqua10 Offers a Much-Improved Interface and Revenue Reporting

Customer Experience Matrix

The primary goal was to speed and simplify user navigation, which its research found was the root cause of 70% of user problems. More substantively, multiple users can work on the same design simultaneously and the designs can be saved as reusable templates. The new interface is a huge improvement.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. The system can also create Facebook landing pages and track visitors to them.