Paul Gillin

OCTOBER 19, 2011

Research has shown that few people who “like” a Facebook page ever return to it. Use Facebook for sampling. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. I talked to Brody about tips for SMBs that want to optimize their Facebook presence.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

NOVEMBER 20, 2013

I’m sure the folks at Social Rebate researched their concept exhaustively. The only compensation brand advocates receive is free samples and perhaps an advance look at a new product. To be fair, I may have to make a purchase in order to do so. For most people, Dave says, that’s payment enough.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

JANUARY 17, 2012

A sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”. The research & development organization has used IBM Connections to take a long-standing technical conference online. The tool is enabling point questions to be answered quickly.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

OCTOBER 31, 2011

In a random sample of 20,000 past Jeopardy questions we found 2,500 distinct types. The goal of all researchers was can they drive the end-to-end system performance? Watson would produce multiple syntactic assignments because there was no guarantee of approaching that problem correctly. Then we also have to balance in the competition.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JANUARY 20, 2011

Download a sample chapter. Research by marketing Sherpa and TechWeb found that 41% of technology buying decisions involved 15 or more people in the process. The fact is that much of what works in consumer markets would fail in B2B interactions. The bigger the purchase, the more people are usually involved.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. ” Holy cow! Um, no, they won’t.

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

MARCH 9, 2012

Success can be a curse, though, and the maker of Crest, Tide and about 25 other billion-dollar brands has struggled to wean itself from a traditional focus on coupons and samples in favor of a culture of engagement. It’s not that P&G doesn’t understand its markets.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50