Biznology

JULY 28, 2015

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Technology usage “intensity” score, by product (HG Data).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Customer Experience Matrix

DECEMBER 8, 2006

A visit to www.dummies.com (still not kidding) turns up RFID for Dummies , Six Sigma for Dummies , Service Oriented Architecture for Dummies , even Sarbanes-Oxley for Dummies (do you really want to see your CFO reading that one?) Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e.,

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Kapost

JANUARY 6, 2017

When I started researching this assignment, I found this great post from Gerry Murray on Scott Brinker’s MarTech blog. How is your AE specializing in financial services supposed to get a financial services lead, quickly, without data enrichment? According to Wikipedia , 80-90% of all data is unstructured.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. That’s an impressive result, but it isn’t a return.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. 25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Crowd-sourcing moves into the mainstream.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40