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My online influencer research and engagement process

Biznology

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool. At least, right now, it’s a one man band.

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B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Technology usage “intensity” score, by product (HG Data).

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. This research isn’t simply a goose chase.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

When I started researching this assignment, I found this great post from Gerry Murray on Scott Brinker’s MarTech blog. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” According to Wikipedia , 80-90% of all data is unstructured. Records directly related to each other.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. There’s a good background story about it on Wikipedia.). Is this just simple hype? Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. There’s a good background story about it on Wikipedia.). Is this just simple hype? Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. There’s a good background story about it on Wikipedia.). Is this just simple hype? Companies like BearingPoint, HP, and Xerox are noted as the early adopters.