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B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

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New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. plus numerous databases and online data enhancement services to choose from. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com. There are more than 40,000 business lists available for rent in the U.S.,

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

A visit to www.dummies.com (still not kidding) turns up RFID for Dummies , Six Sigma for Dummies , Service Oriented Architecture for Dummies , even Sarbanes-Oxley for Dummies (do you really want to see your CFO reading that one?) Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e.,

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My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.

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5 Actionable Skills to Improve Inbound Marketing Innovation

Hubspot

Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. Have you called your customer service line to see what your customers are experiencing? As you know, innovation is the fuel that drives any successful company.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

How is your AE specializing in financial services supposed to get a financial services lead, quickly, without data enrichment? It all has to do preventing fragmenting between buyers at the same company and also faster follow-up times from sales/ customer service: 4. According to Wikipedia , 80-90% of all data is unstructured.

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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. That’s an impressive result, but it isn’t a return.

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