Millennials and B2B Purchasing
RDW Group
APRIL 19, 2016
A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect of purchasing decisions at their B2B companies; and at one-third of companies, a millennial is the sole decision maker. The survey analysis included about 1,400 employed millennials (ages 20-35). Millennials care if vendors have a social conscience.
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