The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand? Enter Animoto.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Here is a clip I found on Youtube. Here are a few samples (click on these - they're great!): Bob Kent by Bluecoat Systems (by far the funniest - why is it not on YouTube?)

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Content Standard

MAY 8, 2018

From YouTube’s linked videos to the way Snapchat and Instagram Stories link videos together to create larger narratives, businesses are using a content architecture that keeps consumers engaged by quickly moving them to the next piece of content. They serve as pieces of a larger ecosystem, and UX design must reflect this fluidity.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Webbiquity

DECEMBER 19, 2016

Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. 2) Microsite Masters. Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 1) SerpBook. 5) AccuRanker.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. That’s why many marketing automation systems include the ability to build WYSIWYG pages with a graphical interface, without help from IT of the Web department. Marketing Automation. No (except salesforce.com Radian6).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SnapApp

JULY 24, 2017

The Wistia video platform has taken the marketing world by storm, providing video playback, SEO, and integration features that challenger YouTube just can’t offer. . . Instead of gating the results, they bait the user with a sample benchmark metric and make them enter information to access the full report: . . Morgan Stanley.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Webbiquity

FEBRUARY 21, 2017

Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Create and source user-generated content fast with simultaneous collaboration.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275