Cintell

NOVEMBER 11, 2015

Here are 15 questions to ask in your next persona interview. Questions related to organizational context. What is the title of the person you report to at work? Questions related to propensity to buy – strongly agree, somewhat agree, strongly disagree, or somewhat disagree. Questions related to the buying process.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

NOVEMBER 9, 2015

I worked on developing our buyer personas and learned a great deal about our buyers. To help sales understand our buyers, marketing needs to let them share their insights and then ask additional questions to dig deeper. My favorite way of conducting interviews with buyers via phone or in person and just asking a few great questions.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

DECEMBER 28, 2015

We ask copious questions during the initial stages of the sales process to uncover their issues and find out who they really are. We each have a quick bookmark of our “ 10 Pre-qual Qs for Prospects” questions and the Google Doc of our personas. How does it work?

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

DECEMBER 20, 2019

To accompany the before and after state grid, digital marketer recommends that you ask the following 10 questions: What does your prospect HAVE in the “Before” state? While they could create a longer explainer video about how their CRM works, they produced a 60-second version. What does your prospect HAVE in the “After” state?

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

APRIL 21, 2015

In user experience design, made famous by Alan Cooper’s The Inmates Are Running the Asylum (1999), personas are fictitious characters based in research used to help solve design questions. User personas are designed to address the perspectives of those who work with your products, solutions or services on a daily basis.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

FEBRUARY 25, 2015

The million-dollar question for many marketers is, “when was the last time you updated your buyer personas?”. A surefire way to create personas that don’t work is to do so in a conference room, doors shut, without involving other departments or speaking with real buyers. When they are not updated. When there’s no buy-in.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

JULY 15, 2020

The question for you then becomes: how can I deliver each aspect of successful customer communications without having one supersede or sacrifice the other? Compared to waiting on hold for a customer representative or visiting a company’s office in-person, self-service provides the fastest avenue for resolving any questions they need answered.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100