publisher 
WriteSpark
JANUARY 19, 2010
This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. In part it is because as a writer, I certainly have a bias for the written word. But the primary reason I like text: It allows me to save time by skimming the content for information of interest.
WriteSpark
APRIL 9, 2013
A customer will give you a great case study, but then never get back to you with approval to publish it. Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.
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WriteSpark
APRIL 9, 2013
A customer will give you a great case study, but then never get back to you with approval to publish it. Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.
WriteSpark
NOVEMBER 6, 2013
Sending links to relevant websites, providing your own published materials, and holding training calls where the writer can hear explanations and ask questions about key concepts are all helpful activities. Editing and polishing a draft written by one of your technical experts is a good start, because the writer can learn while working.
WriteSpark
NOVEMBER 6, 2013
Sending links to relevant websites, providing your own published materials, and holding training calls where the writer can hear explanations and ask questions about key concepts are all helpful activities. Editing and polishing a draft written by one of your technical experts is a good start, because the writer can learn while working.
WriteSpark
OCTOBER 19, 2010
Publishing project schedules and updating project tracking systems. Consider how you can use your writers to lighten more of your load: Following up with reviewers who haven’t yet provided comments on drafts. Coordinating with graphic designers on document layouts and changes.
WriteSpark
OCTOBER 19, 2010
Publishing project schedules and updating project tracking systems. Consider how you can use your writers to lighten more of your load: Following up with reviewers who haven’t yet provided comments on drafts. Coordinating with graphic designers on document layouts and changes.
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