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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia.

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Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

This according to coverage from Search Engine Land and SEER Interactive. The public relations industry has been under threat and misconception for quite a while. ” Are “brand mentions”, in the classic sense of public relations, truly the objective in this portion of the patent?

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Don’t Make These Enterprise SEO Mistakes

Biznology

Photo credit: Wikipedia. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. Organic Search Business Google keyword research marketing public relations Search engine optimization Web search engine Website'

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Do you know how to operate in public?

Biznology

Image via Wikipedia. That might have worked once, but today, everything your company does can end up in a public venue, where it might look a lot worse than it does in the policy manual. Tags: Public Relations Social Media Marketing business insurance publicrelations socialmedia statefarminsurance.

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Miley’s Hot Strategic Mess of Digital Marketing Success

Biznology

Photo credit: Wikipedia. It’s a tough crowd, and one largely known for shock publicity. Let’s reverse engineer the “strategic hot mess” of a marketing plan since late August (the Huffington Post has a full rundown from the start of the year, including videos here. Are we past the VMAs yet? A hot mess?

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Tips for Next Gen Digital Marketing and PR Pros

Biznology

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. What trends are we, as seasoned digital media marketers, seeing in the marketplace?

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How Will 50 Billion Connected Devices Affect The Future of Marketing?

Marketing Insider Group

Thus began my foray into search engine optimization. TopRank started as a product/service that we offered in conjunction with public relations services. Search engines monetize based on ads run next to organic results and a lot of that content comes from companies. The alternative of course, is to advertise.