Salesforce Marketing Cloud

JUNE 15, 2022

Navigating the new marketing and commerce world New Marketing Cloud Customer Data Platform features New Marketing Cloud Personalization and Engagement features New Marketing Cloud Intelligence features Marketing Cloud Summer ’22 Release New Slack features Next-gen Commerce Cloud What these changes mean for you.

Work Management 98

Work Management Marketing Management Paid Search Agency Advertising Agencies 98

Salesforce Marketing Cloud

MAY 2, 2022

For example, Salesforce extended the capabilities of Customer 360 to include a data management and activation platform that builds a unified profile of each customer. It even had an early version of customer prediction, showing how often its audience responded to messages. Their marketing response rate? A whopping 80%.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Sprout Social

DECEMBER 20, 2023

But don’t take our word for it—from AI-powered capabilities that fuel your social strategy end-to-end to high-level integrations with tools like Salesforce and Zendesk that unify your techstack, check out what makes Sprout the best tool below. Teams who don’t have tools with up-to-speed AI features are already falling behind.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Brand Identity 112

EveryoneSocial

MARCH 17, 2021

. “The social object that unites people isn’t a company or a product; the social object that most unites people is a shared value or purpose.” In their debut within corporate America, ERGs were initially called “Workplace Affinity Groups” which were implemented shortly after the race riots in Rochester, NY in 1964.

Resources 81

Resources Social Media Media Budget Programs 81

Valasys

JULY 30, 2019

For example, if the target audiences work in Information technology (IT), then an intelligent guess also implies that they might also have some interest in web security or technological news sites. With display advertising, one can target niche-specific audiences that might have shared interests in other niches or related niches.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

6sense

NOVEMBER 9, 2021

But for some reason, in the tech driven industry we live in, there is a product-first, feature-first mentality in business. Then we all saw how great legendary companies like Apple, Salesforce, and Amazon proved you can move category definition and strategy from Gartner back to the executive suite. You just have the ultimate choice.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

QuanticMind

OCTOBER 26, 2017

Attribution: “Data Driven Attribution: The Future of Intelligent Measurement” by Simon Poulton. Data Driven Attribution: The Future of Intelligent Measurement. Attribution: “How to Develop Multichannel Attribution Models That Move the Needle” by Janet Driscoll Miller. >>Back to top.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Sprout Social

FEBRUARY 19, 2024

I spent over five years of my career at a leading customer service software company, and many more working with another leader in the space, Salesforce. Social media has already become essential to brand and consumer relationships; social customer care is now also becoming a bigger piece of the brand experience.

Work Management 116

Work Management Marketing Management Paid Search Agency Top of Funnel 116

ClickZ

MARCH 25, 2020

30-second summary: Affinity is an AI-powered relationship intelligence platform with patented technology that structures and analyzes over a billion data points across emails, calendars, and third-party sources. The Affinity platform helps users manage relationships across 30 million people and 7 million organizations.

Marketing AI 73

Marketing AI CRM Allocation Enterprise Management 73