ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

If you want to get the most from your data, become more efficient, and scale your marketing efforts, here’s where you can start. Watch Dreamforce on Salesforce+ Not in San Francisco for Dreamforce? Waterfall Segmentation After launching Nested Segments this year, we’re excited to now bring Waterfall Segmentation to Data Cloud.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Sprout Social

SEPTEMBER 30, 2022

Salespeople can use social media data for their sales strategy, which is the top use case for social data according to the Sprout Social Index™. Salespeople can use social media data for their sales strategy, which is the top use case for social data according to the Sprout Social Index™.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Nuvi

FEBRUARY 8, 2022

It’s undeniable that having positive online reviews attracts new business and boosts loyalty, and one of the ways healthcare providers can build stronger brand affinity is to respond to online reviews and complaints. Consumers cite insurance acceptance, location, and patient reviews as the most valued criteria for a healthcare provider .

Research 40

Research Loyalty Ideal Customer Profiles Customer Surveys 40

Heinz Marketing

OCTOBER 15, 2023

With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer to help accelerate revenue and grow customer loyalty. Capture person-level data, no matter the source. Achieve site-wide personalization through affinity targeting.

Enterprise Management 114

Enterprise Management Merchandising Marketing Management Touchpoints 114

Zoominfo

APRIL 19, 2023

Depending on who you ask, generative AI will either enhance every aspect of life, or usher in the kind of techno-dystopian nightmare that was once the sole province of science fiction movies. Generative AI technologies are typically trained on large volumes of data, known as datasets. But what will generative AI really do?

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo Ethics 130

Salesforce Marketing Cloud

APRIL 28, 2022

Now, as we transition from lockdowns to restrictions to reopenings, our data shows that the expected rebalancing between digital and physical commerce might finally be here. According to the Salesforce Shopping Index, global same-site sales were down 3% year-over-year (YoY) in the first quarter of 2022. The answer is complicated.

Verticals 98

Verticals Allocation Fulfillment Mobile Marketing 98