SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Who is most likely to buy and when?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

NOVEMBER 24, 2020

While the data may be collected in real time, it takes time to process and package it for customers to actually use. Streaming intent data, like ZoomInfo’s new Streaming Intent tool , is what we like to call the cherry on top of the B2B sundae. VIDEO] Exactly how does intent data work? Hope is not lost.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Zoominfo

JUNE 27, 2018

40% of people say they have purchased an item online after seeing it used by an influencer ( source ). 74% of people trust social networks to guide them to purchase decisions ( source ). 49% of people say they rely on recommendations from influencers when making purchase decisions ( source ). 32% of U.S. 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

JUNE 13, 2018

Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. Social selling adds value all the way through the buyer’s journey – it’s a multi-touch process if your strategy is set up correctly.” – Jack Kosakowski. Click to Tweet! Click to Tweet! Click to Tweet! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.” What Are Customer Buying Signals?

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

6sense

DECEMBER 10, 2021

Intent drive sales prospecting tools are third party tools that help in knowing: What is being searched? When the search goes beyond the normal noise – what indicates the intent to actually purchase. Such intent-based targeting is achieved with the help of real-time intent marketing strategies. More leads.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

DealSignal

MARCH 2, 2024

With such high rates of users abandoning their checkout processes, retargeting is essential to winning back your audience’s attention. Recent surveys have shown that retargeted ads are 70% more likely to convert users into paying customers, bringing back around 26 percent of those who left mid-purchase.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. A sales intelligence tool that primarily offers email lists and contact data is not truly a ZoomInfo alternative.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Directive Agency

FEBRUARY 28, 2022

As you get early customers, really try to understand who was involved in the buying process, why they chose you, and what specific pain points you solved. Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. .

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

SalesIntel

FEBRUARY 9, 2023

Specific data fields would contain information such as: Technologies (Hardware and Software) Providers Integrations Intent Data B2B intent data focuses on a company’s research and likely purchasing activity. Intent data monitors activity from an organization to gauge their interest in purchasing a solution soon.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

DealSignal

DECEMBER 9, 2022

With such high rates of users abandoning their checkout processes, retargeting is essential to winning back your audience’s attention. Recent surveys have shown that retargeted ads are 70% more likely to convert users into paying customers, bringing back around 26 percent of those who left mid-purchase.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Zoominfo

AUGUST 30, 2023

Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase. Champion moves are perhaps the most actionable form of intent data.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Valasys

APRIL 3, 2023

” Most organizations are centered around better comprehension their client experience across the purchaser’s excursion. Zeroing down: Intent data gives data about the thing being looked for and how high the buy goal for an item or administration is. First-party data collection is comparatively easy.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Martech Advisor

NOVEMBER 15, 2019

Sales enablement is often defined as the process and tools that enables the sales force with the right content at the right time to help engage and nurture the prospect through the buyers’ journey. Their experience during the purchase process, in good part, determines their confidence in obtaining the promised value.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Directive Agency

MAY 20, 2020

We go through a similar process of addressing TAM in our post about Sourcing Guest Posting Opportunities. Users who visit platforms like Capterra and G2 have purchase-intent already. Do you have a lead nurturing process? Still, in our opinion, those processes are necessary to be effective in the software space.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Zoominfo

MAY 21, 2021

Eighty-seven percent of shoppers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient. What if you could get ahead of this process? Now imagine if you knew your prospects were researching a solution like yours shortly after they started the process.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

JANUARY 27, 2023

At its core, sales prospecting is about finding and engaging potential customers in need of your product or service, and initiating the start of the sales process. Try it Now The Process of Sales Prospecting, Step-by-Step What does effective sales prospecting look like, and how should you go about it?

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

Zoominfo

OCTOBER 5, 2021

Content can speak to their industry or purchase intent. This process requires a website personalization tool and a third-party data provider. says David Zahner, audiences lead at ZoomInfo. “If Hero images can be dynamic based on the visitor’s location, employment vertical, or interests.

Marketing Websites 130

Marketing Websites Personalization Ideal Customer Profiles Paid Search Agency 130

The ABM Agency

APRIL 30, 2023

The Four Pillars of Account Based Marketing Identifying Target Accounts: Selecting high-potential companies based on predefined criteria such as market fit, revenue potential, likelihood of purchase intent, etc., Account-based marketing can be a successful tactic for B2B SaaS firms to pinpoint their desired purchasers and amplify ROI.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52