Lattice

MARCH 22, 2016

360 Degree view of your prospects and customers. Predictive analytics platforms give you the ability to look at all the data you already have about your prospects and customers – e.g. marketing automation, sales interactions (CRM), support tickets, transactions, product usages, etc. Big data processing and machine learning.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

360 Degree view of your prospects and customers. Predictive analytics platforms give you the ability to look at all the data you already have about your prospects and customers – e.g. marketing automation, sales interactions (CRM), support tickets, transactions, product usages, etc. Big data processing and machine learning.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

APRIL 13, 2016

Content that engages prospects with current customers. Real-time marketing is now required to address the needs of buyers who are part of this new radically changed purchasing process. Using big data to identify buying signals and customize the customer experience. How real time engagement keeps customers happy and creates advocates.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

MAY 4, 2016

On the other hand, intent data can be used in many ways beyond identifying prospects. Prospects and customers are leaving a data trail everywhere – whether it’s on public forums on the Internet or your own internal databases – and intent data is a key part of this trail that marketers can access and utilize.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

NOVEMBER 18, 2015

It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. You can pull the trigger sooner on your ideas. How Predictive Marketing Works.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

AUGUST 9, 2016

During a recent webinar Jon Miller, CEO at Engagio, and Nipul Chokshi, the head of product marketing at Lattice, discussed this evolution from ABM to ABE, and highlighted the three key steps companies should include in their ABE process: The first step in ABE is identifying the ‘Who.’

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

OCTOBER 5, 2016

Since then we have expanded our solution to include a number of other use-cases including finding new prospects, serving targeted ads, out-bounding to key accounts, scoring leads, and retaining customers. We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190