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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Updated Privacy-Compliance Requirements 1. Privacy policies must be transparent and instructive.

Privacy 76
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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

If the act is approved, these organizations would be required to establish and maintain data-privacy practices that protect covered data against unauthorized access and acquisition. Additionally, marketers should see these regulations as an opportunity to demonstrate transparency and build trust with prospects and customers.

Privacy 130
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Web analytics is badly broken 

Martech

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate.

Analytics 124
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Ethical data management is a win for marketers

Martech

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Be transparent. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated.

Ethics 104
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Data Privacy 101: Considerations and Why You Should Care

Bluetext

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

Privacy 47
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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

Transparency and Accountability Transparency is a critical component of both inclusivity and authenticity. Brands should be transparent about their practices, values, and any challenges they may face. In the era of social media and instant communication, any lack of transparency can quickly erode consumer trust.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

With GDPR, personal data is protected throughout the various phases, from the collection, processing, storage, transfer to third parties. US laws make sure that the consumer is protected while they are online and using services, browsing, or testing products. Most consumers will be proactively protecting their personal data.

Act-On 98