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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Adobe Experience Cloud Blog

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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Full Circle Insights Announces Report Extender for its Response Management Application on Salesforce AppExchange

Full Circle Insights

Using second-generation unlocked package technology, advanced Full Circle users, as well as Salesforce administrators and developers, can customize their application to react to funnel events in real-time for more accurate and efficient data processing. SAN MATEO, Calif. , Feb. This new unlocked package simplifies this process.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. It depends how good you make it. And of course, this means revenue.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

The amount of content and messaging being generated by solution providers and consultants seems overwhelming (Note of full disclosure: The Annuitas Group is one of the consultants in this space vying for customers). The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency. 764% increase in leads!

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

The amount of content and messaging being generated by solution providers and consultants seems overwhelming (Note of full disclosure: The Annuitas Group is one of the consultants in this space vying for customers). The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency. 764% increase in leads!

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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Infer starts with your own customer data, enhances it with information mined from the Web, and generates predictive scores. More advanced technology does exist.

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. All this presents real challenges for both demand generation and lead management. All-hands discovery session yields important insights, priorities.