B2B Marketing Directions

JANUARY 21, 2024

Third pool (100 ideas) - Ideas generated by ChatGPT based on the same prompt and a sample of highly-rated product ideas. The quality of the product ideas was based on purchase intent. However, the researchers noted that novelty did not appear to be significantly correlated with purchase intent.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Mailmunch

MAY 24, 2021

Moreover, the study found that expert endorsements were 38% more likely to positively impact purchase intent than branded content and an astonishing 83% more than user reviews. This brand guarantees that its products are the same as the sample image, which encourages web visitors to purchase. Source: zarely.com.

Landing Pages 52

Landing Pages Effectiveness Lead Scoring Lead Ranking 52

Contently

MARCH 3, 2021

The sample size was proportioned based on U.S. But B2B companies with smaller audiences can still use their platforms to post useful advice, answer pressing questions, and show off a personality. Social impact storytelling drives purchase intent. [If you’d like to read the PDF version, we have you covered here. ].

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214