B2B Marketing Directions

JANUARY 21, 2024

Third pool (100 ideas) - Ideas generated by ChatGPT based on the same prompt and a sample of highly-rated product ideas. The quality of the product ideas was based on purchase intent. However, the researchers noted that novelty did not appear to be significantly correlated with purchase intent.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Mailmunch

MAY 24, 2021

In a 2014 joint study by Nielsen and Relevance , researchers found that: 85% of consumers seek out expert content. Moreover, the study found that expert endorsements were 38% more likely to positively impact purchase intent than branded content and an astonishing 83% more than user reviews. Hire experts.

Landing Pages 52

Landing Pages Effectiveness Lead Scoring Lead Ranking 52

Contently

MARCH 3, 2021

The sample size was proportioned based on U.S. In 2016, Contently partnered with the Tow-Knight Center for Entrepreneurial Journalism at The City University of New York on a study that revealed 44 percent of people were not able to identify the brand behind a piece of sponsored content. Methodology & Key Findings.

Marketing Report 217

Marketing Report Content Marketing B2B Thought Leadership Content 217