Impressions, Press, Purchase Intent and Sample

Getting More Leads: How to Add Social Proof to Your Landing Pages Effectively

Mailmunch

MAY 24, 2021

And what better way to evoke positive brand associations than by sharing impressions left by your satisfied customers? Moreover, the study found that expert endorsements were 38% more likely to positively impact purchase intent than branded content and an astonishing 83% more than user reviews. Source: zarely.com.

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2021 Contently Report: What Buyers Want From Content Marketing

Contently

MARCH 3, 2021

The sample size was proportioned based on U.S. Many of the brands with big followings and impressive engagement skew B2C. But B2B companies with smaller audiences can still use their platforms to post useful advice, answer pressing questions, and show off a personality. Social impact storytelling drives purchase intent.

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Marketing Report Content Marketing B2B Thought Leadership Content

B2B Marketing Zone

Getting More Leads: How to Add Social Proof to Your Landing Pages Effectively

2021 Contently Report: What Buyers Want From Content Marketing

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