Consulting Press Purchase Intent Sample 
B2B Marketing Directions
JANUARY 21, 2024
Third pool (100 ideas) - Ideas generated by ChatGPT based on the same prompt and a sample of highly-rated product ideas. The quality of the product ideas was based on purchase intent. However, the researchers noted that novelty did not appear to be significantly correlated with purchase intent.
Mailmunch
MAY 24, 2021
Moreover, the study found that expert endorsements were 38% more likely to positively impact purchase intent than branded content and an astonishing 83% more than user reviews. This brand guarantees that its products are the same as the sample image, which encourages web visitors to purchase. Source: zarely.com.
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