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Getting More Leads: How to Add Social Proof to Your Landing Pages Effectively

Mailmunch

Statistical data shows that a majority of buyers seek out testimonials before making a purchasing decision. According to the Local Consumer Review Survey from 2020 : 93% of US consumers use the internet to discover local businesses. 94% of those surveyed said that a positive review would make them more likely to use a business.

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2021 Contently Report: What Buyers Want From Content Marketing

Contently

At the start of January, we surveyed 1,072 Americans to find out their content marketing preferences. The sample size was proportioned based on U.S. In our survey, 69 percent of respondents claimed to follow a brand on Facebook, Twitter, LinkedIn, Pinterest, or Instagram. Social impact storytelling drives purchase intent.