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Giving Tuesday: The Humanity Behind Corporate Giving and Holiday Marketing

Salesforce Marketing Cloud

And with careful and timely planning, strategic messaging, and thoughtful storytelling, it’s a great opportunity for your organization to help build community and demonstrate leadership. This includes social media, email, SMS, and push, amongst others. Simply put, Giving Tuesday is an international day of corporate giving.

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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. The benefit to using SMS is that you are able to reach your customer or target market immediately; it’s a direct link. An SMS five years ago was just words.

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Litmus Live 2021: Top 10 Takeaways from Day 2

Litmus

SMS won’t replace email, but they’re a match made in heaven. Keynote speaker Angela Connor (Director of Internal Communications and Storytelling, Bandwidth, Inc. This session—presented by Kristin Bond (Co-founder, Women of Email)—dove deep into the ways “email chose us” along with advice on advancing your career in email.

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Content Marketing Rewind: Everything That Happened in 2021

ClearVoice

This presents yet another content channel for brand marketers — podcasts. Storytelling has been a hot buzzword for the past decade in the content marketing world. But what if storytelling takes the form of reporting to your C-suite and brand marketing team? In fact, the number of monthly U.S. podcast listeners increased by 10.1

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Top 15 Advertising Agencies in the Middle East

Outgrow

You can leverage their understanding of the local culture to present your brand just the way it should be. They can help you create and advertise your content via SMS, Google Display Network, and Social media networks. So, in this blog, we have compiled a list of the best advertising agencies in the Middle East.

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The Essential List of Content Marketing Statistics and Data

ClearVoice

Webinar presentations are the most likely pieces of B2B content to be behind gated registration forms. never use group chat functions of SMS and messaging apps. How to Use Data in Your Storytelling. Four in five customers say that a company’s customer service is as important as a company’s products. Salesforce ).

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Delivering Episode 33: Oracle’s Wade Hobbs on Analytics, Strategy, and the Future of Email

Litmus

And so that’s super clear for some companies that have good attribution models and for others that’s still fairly fuzzy as to what incremental value they drive to the business by sending an email or by sending an SMS to customers. What are some ways that marketers can overcome that shortcoming?