The Point
OCTOBER 8, 2009
First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.
The Point
JULY 30, 2020
Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value.
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The Point
MARCH 6, 2013
By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker’s Mark , a distiller of small batch bourbon based in Loretto, Kentucky.
The Point
NOVEMBER 27, 2018
And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. After all, as earned media, the “cost” of organic social is basically zero.
The Point
NOVEMBER 16, 2011
I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)
The Point
SEPTEMBER 23, 2015
Let’s say that social media strategy at your company is owned by the PR folks, and they’re not too crazy about the demand gen team converting their precious blog into some kind of lead generation vehicle (the nerve!). Create a separate demand generation blog. No problem.
The Point
MAY 3, 2016
No longer the sole province of PR teams , companies are finally waking up to (and seeing results from) social media as a true demand generation engine that drives engagement, leads, and revenue. (Put another way, even the best technology can be undone by lack of skills, a faulty value proposition, or content that doesn’t resonate.).
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