B2B Marketing Traction

MARCH 23, 2012

Pay-per-click (PPC) advertising is a waste of marketing dollars. I think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works. Go ahead – do a search – such as “Does PPC work?” Readers – what do you think?

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

APRIL 12, 2013

I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

MARCH 7, 2014

Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

APRIL 17, 2013

I’m also not surprised by the decline in paid search (we’ve done little paid search since 2005; see my recent post on this, PPC Joins SEO as a Tactic that Should Go ). I think that is why the survey shows social media is a small fraction of traffic to websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 22, 2011

Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Are you getting more traffic, but no return on your investment in the form of sales revenue? How do you get web site visitors to convert to customers and generate sales?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

OCTOBER 4, 2011

Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). If you’re a business owner, chances are you’ve spent a lot on online marketing. You invested in a great corporate website. You got traffic, but did you get results?

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

MARCH 28, 2014

Sometimes it’s identifying where they are wasting money (today common marketing wastes are PPC ads, paying for SEO, and printing materials that can be emailed or accessed online). Sometimes it’s advising them to focus on what they’re good at and let go of extra activities that don’t serve their core competency.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100