Paul Gillin

AUGUST 26, 2011

The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. Theresa Kaskey ( @TheresaKaskey ), Director of Brand Management and Strategy at the John Hancock Financial Network, joined the company without any plans to get involved in social media. million likes, it’s doing pretty well.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 18, 2011

Yet another way to connect groups of people over video chat – but Hangouts also enable the chat participants to share and enjoy digital content like YouTube videos in real time. Turntable.fm. brings together the social experience of the web and music.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

DECEMBER 1, 2010

IBM recently released CityOne , a game that simulates sustainable urban planning. Can a sim fit in with your digital marketing plan? IBM recently released <a href=&# [link] >CityOne</a>, a game that simulates sustainable urban planning. Can a sim fit in with your digital marketing plan? <strong><a

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

NOVEMBER 24, 2010

This applies to potential acquisitions regardless of their status–in diligence, announced but not closed, integration plans for acquired companies, etc. Don’t discuss product plans, upgrades or future product releases. Don’t Discuss Future Offerings. Use Video Responsibly.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

This applies to potential acquisitions regardless of their status–in diligence, announced but not closed, integration plans for acquired companies, etc. Don’t discuss product plans, upgrades or future product releases. Don’t Discuss Future Offerings. Use Video Responsibly.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

MARCH 24, 2011

In every one of the entries I reviewed, marketer had applied a disciplined approach to planning and execution, leveraging editorial calendars, careful topic selection and professional communicators to deliver the message. Another characteristic all finalists shared: editorial planning. That’s another great idea.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50