plan 
Marketing Interactions
JULY 31, 2022
Buying stages are a useful construct for strategic planning. When you’re planning the story you’ll share across the buying process, you need to map it to something. It’s a guard against random acts of content that frustrate buyers because there’s no plan for what they need to learn or do next. Inside vs. Outside.
Marketing Interactions
MAY 21, 2018
B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology to their marketing tech stack. As Antoine de Saint Exupéry says, “A goal without a plan is just a wish.” Redundancy is also an offshoot from lack of planning.
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Marketing Interactions
APRIL 21, 2017
And it’s often publishing random content because of an arbitrary schedule that mandates a daily blog post or weekly newsletter, or some other act of publishing without the appropriate strategy or plan in place tied to outcomes. The proper planning will dramatically reduce this waste. Most of this is for a specific, one-time use.
Marketing Interactions
FEBRUARY 15, 2019
I was sitting in a call with a group of marketers recently, reviewing a go-to-market plan. Oh, and the research quoted above also found out that 73% of B2B content marketers say they plan to use buyer personas by the end of 2018. One of the key audiences they’d identified was line of business executives.
Marketing Interactions
MAY 23, 2018
Kapost defines content operations as: A content operation is the set of processes, people, and technology for strategically planning, producing, distributing, and analyzing content. In complex B2B buying scenarios, content is often directed to early and late stages of the buying process with a gap the size of the Grand Canyon.
Marketing Interactions
JUNE 27, 2021
This information will help you solve your content challenges and help you create a plan for addressing buyers’ needs across their buying process. What you learn can instigate transformative light-bulb moments you can’t get anywhere else. One Thing About ABM and Buyer Personas.
Marketing Interactions
OCTOBER 24, 2021
If your goal is to solve some or all these current content marketing challenges in the next year, do you have a plan to make that happen? And no, solving these challenges isn’t easy. But it is important…and well worth your effort. The post Current B2B Content Marketing Challenges to Beat appeared first on Marketing Interactions.
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