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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data.

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How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? DMARC is an email validation tool that helps prevent phishing and email spam. Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. What is DMARC?

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16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

Similarly, Amazon saw a 37% YoY worldwide growth in sales during the pandemic. Additionally, there has also been a 63% increase in cross-border e-commerce sales. Check out more fascinating post-pandemic e-commerce trends and statistics here! . check out mind-boggling statistics about interactive content here. 1. Selz.

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Top 10 Email Marketing Tips for Financial Services

SendX

This statistic paints a little bit of a grim picture, but you have to realize that it’s lumping a lot of different websites together. Guard their information carefully and nurture your reputation online to avoid being associated with scams, phishing, or spoof emails. Sales teams track leads and conversions.

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Why Are My Emails Going To Spam?

Belkins

If your email service provider allows reviewing domain statistics, make sure to take a look at it every once in a while. So, let’s say your test mailbox shows that more than 1% of your B2B sales emails end up in a spam folder. When studying your statistics, you must pay attention to the following data: Number of sent emails.

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The Best Email Deliverability Guide Ever

Act-On

The frequency of emails should be informed by the sales cycle of your product. For example, if you have a 9-month sales cycle, a weekly email cadence is too frequent for your average customer. Malicious actors often use links to external websites for malware attacks and phishing for personal information.

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

The Top 35 Digital Marketing Acronyms ABM (account-based marketing)- Growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually identified high-value account, basing the marketing message on specific needs of the account. Several optimizations may be needed to your ad to ensure success.