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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data.

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How To Improve Email Deliverability

DealSignal

DMARC is an email validation tool that helps prevent phishing and email spam. How to Setup Authentication With Your Email Service Provider There are three email standards that email service providers typically use to help prevent spoofing and phishing with your company’s emails. What is DMARC?

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Top 10 Email Marketing Tips for Financial Services

SendX

Strengthen your business and stay in contact with your clients by upping your email game. Email marketing gives you the unique benefit of direct contact in a medium that’s still highly effective. This statistic paints a little bit of a grim picture, but you have to realize that it’s lumping a lot of different websites together.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Don’t forget to test all of the links. Image credit: MXToolBox.

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New to SharpSpring Email Marketing? 9 Easy Steps to Get Started

Sharpspring

Authenticating your mail helps receiving servers confirm that you are who you say you are and that your email is unlikely to be problematic (phishing, spoofing). You can then import those lists into SharpSpring as Unsubscribed to ensure your team will not accidentally send to problematic addresses or unsubscribed contacts.

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Why Are My Emails Going To Spam?

Belkins

If your email service provider allows reviewing domain statistics, make sure to take a look at it every once in a while. Buying 300,000 email contacts and sending emails may seem like a good idea, but it’s important to separate fantasy from reality and remember about organic growth. Monitor your domain stats. Email content.

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The Best Email Deliverability Guide Ever

Act-On

In short, you’ll need to perform both third-party list hygiene and sunsetting on your unengaged contacts to ensure data integrity. Of course, you’ll always have some necessarily broad emails to groups of contacts you haven’t learned much about yet. You’ll likely see fewer SPAM complaints for mid and bottom funnel contacts.