Avitage

MAY 1, 2016

So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. I could read their personality and peculiarities. DISC is one of many personality assessment models. It works, even within a few minutes. One year later I moved into sales.

Profiling 120

Profiling Relevance Personalization Content 120

Avitage

MAY 11, 2018

The disconnect shows up in some form of a common conversation: Sales person / team: “This content sucks, I won’t use it.” ” Marketing person / content creators: “Why? ” Sales: “It doesn’t work, it doesn’t fit my situation. How do you align now around sales content?

Design 120

Design Account Based Marketing Content ABM 120

Avitage

MAY 11, 2018

The disconnect shows up in some form of a common conversation: Sales person / team: “This content sucks, I won’t use it.” ” Marketing person / content creators: “Why? ” Sales: “It doesn’t work, it doesn’t fit my situation. How do you align now around sales content?

Account Based Marketing 120

Account Based Marketing Content ABM B2B Sales 120

Avitage

OCTOBER 26, 2018

Content time-to-market is delayed, and costs rise, due to re-work of content products following initial and often multiple reviews. Contextually Relevant and Personalized. With greater content production and accountability moving internally, this gap in thinking and practice is an important reason for low content performance.

Content 120

Content Advertising Agencies Paid Search Agency Tagging 120

Avitage

MARCH 26, 2014

While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. When I consider content work, I think about the Four Cs of Content: Conversation Context ContentS Container Notice that container — format — is my last consideration.

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

NOVEMBER 19, 2016

After all, they are often not the first sales person vendors have called. What worked successfully for the past 5-10 years, now doesn’t. I was working with clients in Texas for a couple of years and observed […]. But even with active buyers there are opportunities for B2B sales professionals to up their game.

B2B Sales 120

B2B Sales First-Mover Advantage B2B Sales Cycle 120

Avitage

OCTOBER 30, 2013

Often, preparation work, in the guise of “research,” occupies a significant portion of the content project’s time, effort and budget. After content vendors come up their learning curve, conduct their research, and deliver their work product, lots of knowledge walks out the door. Undocumented knowledge.

Content 120

Content Vendors Webinar Metrics Optimization 120