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Grow Your Career With the Marketer Career Path on Trailhead

Salesforce Marketing Cloud

Marketers establish strategies, build audiences, and launch effective, personalized customer journeys. Demand Generation —Understand your buyers and target audiences to reach them with personalized offers. Learn how to use marketing metrics to personalize the customer experience. Level up with the Marketer Career Path.

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How Marketing Automation Can Enable B2B Growth

PureB2B

Automating landing pages help your marketing team focus on actually nurturing your leads instead of doing mundane tasks such as: Contact and data entry Sending individual emails Delivering landing page offers 1 contact at a time Putting contacts in specific workflows Segmenting contacts or adding contact tags 1 by 1.

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How Marketing Automation Can Enable B2B Growth

PureB2B

Automating landing pages help your marketing team focus on actually nurturing your leads instead of doing mundane tasks such as: Contact and data entry Sending individual emails Delivering landing page offers 1 contact at a time Putting contacts in specific workflows Segmenting contacts or adding contact tags 1 by 1.

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How to establish a voice of authority in a blog

Chris Koch

If your SME is a person who loves to collect information, then becoming an aggregator is a route to trust. People know that they can count on this person to provide or link to the most insightful information in the topic area—no matter where it first appeared. Aggregator. Let’s get a conversation going. Tweet This Post.

SME 100
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B2B social media lessons from Steven Slater and Mark Hurd

Chris Koch

Following the trail of bread crumbs leads us to a caring, thoughtful person. We can invite them to talk with an internal SME, create a session about the issue at the next user conference and invite to attend, etc. Similarly, there are many ways we can intervene in our B2B customers’ frustrations. What do you think? Tweet This Post.

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20 Time Management Apps And Tools That Will Help You Run Your Business Like A Pro

Magisto

Wetmore conducted research and found that the average person uses 13 different time management methods, and gets interrupted once every 8 minutes (50 – 60 times a day) causing tremendous loss of productivity (4 hours lost daily – whoa!). As an SME, this is one of the best tools to stay organized at work. Dr. Donald E.

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Top Learnings Around Lead Generation from INBOUND 2020

SmartBug Media

When the waitress hand-delivered a mint to each person at the table, the average tip increased even more. Use the right tags! Understand which tags are driving the most engagement. When the waitress left a mint on the tray, the average tip increased. Video is crucial. Emojis mater. Create custom thumbnails for your videos.