Personalization - B2B Marketing Zone

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

FEBRUARY 6, 2015

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. See the example below of my colleague Art Hobba’s profile, with the Relationship tab selected showing our recent activity. Pros of using LinkedIn for Customer Relationship Management (CRM).

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I’m Dreaming of a New CRM System

B2B Marketing Traction

JULY 12, 2013

In 30 years of sales and marketing I’ve dealt with a lot of CRM (Customer Relationship Management) systems. Our Smart Relationship Manager helps you turn your contacts into customers for life. I’m tired. As I looked up the bio of one of the participants, @Nimble, I complimented them on their profile on Twitter. Engagement.

CRM

CRM Ideal Customer Profiles Buying Cycle Social Media

The Death of Salesmen, Really

B2B Marketing Traction

MARCH 14, 2014

So, there’s me, the person the sales man called. You need to know the business or person you are going to call first. Get the person talking. And that requires relationship skills and dialogues. Furthermore, people don’t like calls in which the caller doesn’t seem to know whom they are pitching!

Cold Calling

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Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Pros and Cons of Outsourcing Your Marketing

B2B Marketing Traction

JUNE 21, 2012

Senior-level marketing expertise – make sure your outsource marketing person has experience to bring to the table. Save money – if you are getting a senior level marketer on an outsource basis, having that person part-time is more cost effective than hiring full-time. ( Outsource Marketing – Cons.

Planning

Planning Work Management Analysis Creativity

B2B Marketers: People Don’t Buy From Computers

B2B Marketing Traction

MARCH 11, 2011

When I talked to Nick (also a CMC) about social media, he reminded me that his success is mainly due to the close relationships he created and maintained over the years. Make sure your marketing plan has one-on-one meetings, phone calls and other relationship-building opportunities where you can connect on a personal level.

Buy

Buy Planning B2B Marketing Consulting

B2B Marketers: People Don’t Buy From Computers

B2B Marketing Traction

MARCH 11, 2011

When I talked to Nick (also a CMC) about social media, he reminded me that his success is mainly due to the close relationships he created and maintained over the years. Make sure your marketing plan has one-on-one meetings, phone calls and other relationship-building opportunities where you can connect on a personal level.

Buy

Buy Planning B2B Marketing Consulting

3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

MAY 1, 2015

But what key qualities are the ones that result in success for your business and for you as a person? I just heard in a presentation by Business Development Consultant Brad Grob that trusted advisors who challenge their clients perform better than advisors who merely deliver their product and maintain the relationship.).

Consulting

Consulting B2B Marketing B2B Marketing & Strategy

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

JUNE 23, 2014

It’s not unusual to find that in the closest of B2B customer relationships (ongoing accounting or customer service relationships are probably the most intimate), your employees have been invited and accepted personal connections with customers on sites like Facebook.

Loyalty

Loyalty B2B Marketing Planning B2B

Why CMOs and CIOs Are Different and How to Bridge the Gap

B2B Marketing Traction

MAY 2, 2014

I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). In this blog post I share some of my observations about the differences between the two, and what is needed to bridge the gap.

Enterprise Management

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

FEBRUARY 23, 2015

Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? Build a relationship with your customers? Educate your customers about your products and services? Add value for your readers by providing business how-to’s? Know how your audience reads email.

B2B

B2B Click Rate Newsletter Work Management

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

NOVEMBER 9, 2009

My favorite quotes from the book Trust Agents are: “Be in the relationship before the sale.”. “In The authors suggest that you identify what type of client you are working with, and then bring forth the aspects of your personality that will best compliment that type to maximize the relationship. What is their personality?”.

Consulting

Consulting Trust Marketing Social Networks Social Media

I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest

B2B Marketing Traction

OCTOBER 25, 2012

Does that person create great designs, and is there enough work to justify a full or part time position? Relationship-Building. Don’t start a blog if you don’t like to write or don’t have the time – hire someone who does. Do you have an in-house graphic designer? Are you great in front of a crowd?

Work Management

Work Management Marketing Management Planning Trade Show

Quit Yer Pitchin’

B2B Marketing Traction

AUGUST 17, 2009

Just as in our personal and work relationships, social networking on Twitter, Facebook and blogs is like banking. In another blog post, How to Manage Twitter , he said that his ratio of promoting others’ valuable content to promoting his own stuff is about 12:1. I’ve gotten a lot of value from following Chris.

Work Management

Work Management Social Networks Twitter Promotion

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

JUNE 4, 2015

These can be done by different employees in your company or by one person. Highlight their strengths and the relationship you have that results in a successful business and positive results for customers. A video that includes a thought of the day. You may want to record a quote or thought for each day. A video of your company party.

Creativity

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Countdown for a Successful Rolling Product Launch

B2B Marketing Traction

FEBRUARY 5, 2013

Create formal relationships where warranted. This is another suggestion from the Forbes article – create something like an infographic, a stunt at an event, an interview with a key industry person that will really get everyone’s attention. Month 9 – Contact and connect with launch stakeholders.

Product

Product Social Media Advertising Agencies Planning

B2B Marketing Zone

B2B Marketing Traction

Should You Trust LinkedIn with Your CRM Data?

I’m Dreaming of a New CRM System

Webinars

Trending Sources

The Death of Salesmen, Really

Webinars

Pros and Cons of Outsourcing Your Marketing

B2B Marketers: People Don’t Buy From Computers

B2B Marketers: People Don’t Buy From Computers

3 Key Factors to Choosing the Right B2B Marketing Consultant

How to Increase Customer Loyalty through B2B Marketing

Why CMOs and CIOs Are Different and How to Bridge the Gap

7 Ways to Get Better Results from Your B2B eNewsletter

Trust: Get It, Measure It, Grow It Online or Offline

I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest

Quit Yer Pitchin’

30 Creative Ideas for Your B2B Video Marketing

Countdown for a Successful Rolling Product Launch

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