Avitage

MAY 11, 2018

The question addressed here is, “what can be done to improve sales content?” The disconnect shows up in some form of a common conversation: Sales person / team: “This content sucks, I won’t use it.” ” Marketing person / content creators: “Why? Except when it comes to sales content.

Design 120

Design Account Based Marketing Content ABM 120

Avitage

MAY 11, 2018

The question addressed here is, “what can be done to improve sales content?” The disconnect shows up in some form of a common conversation: Sales person / team: “This content sucks, I won’t use it.” ” Marketing person / content creators: “Why? Except when it comes to sales content.

Account Based Marketing 120

Account Based Marketing Content ABM B2B Sales 120

Avitage

APRIL 7, 2016

The refrain we hear today about return-on-investment for content marketing is very similar to complaints in the 90’s about lack of evidentiary ROI on investments in personal computing technologies — hardware and software. ’ is fundamentally the wrong question.

Process 120

Process Content Customer Surveys ROI 120

Avitage

OCTOBER 10, 2013

I suggest we think of engagement as: Sustained and helpful interaction with a target audience to create and mature relationships across the entire buyer life-cycle, in order to realize mutual personal and business outcomes. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

OCTOBER 10, 2013

I suggest we think of engagement as: Sustained and helpful interaction with a target audience to create and mature relationships across the entire buyer life-cycle, in order to realize mutual personal and business outcomes. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

MARCH 26, 2014

While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. Not all conversations are conducted live and in person. Even in person conversations can benefit from “visual support” such as whiteboard, slide graphics or napkin drawing.

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

MARCH 21, 2013

For example, the Best Buy tablet or cell phone sales person has a different job, customer, and required competency set than the enterprise rep selling complex IT products and solutions, or the rep introducing business transformation solutions.

Lead Ranking 120

Lead Ranking Vendors B2B Sales Buy 120