Valasys

FEBRUARY 10, 2020

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Why Customer Experience Management is Important.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

MAY 8, 2020

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales. Remember to do your basics correct.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

JULY 29, 2019

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. Accordingly, personalized campaigns can be created for the prospects. Stories can break the dignity of a person. Technologies employing emotional analytics enable devises to collect data about users.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

MAY 1, 2020

Triggered email marketing campaigns are highly successful as they help in delivering highly personalized messages to the target persona at the right time, thereby optimizing customers’ experiences, saving time, and improving the probability of sales. Emails sent on Personal Landmarks. Early Activation Emails. Reactivation Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

MARCH 6, 2020

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Artificial Intelligence Assists in Improving Personalization: Personalization has been an integral part of B2B marketing.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Hyper-personalized experiences nurture leads for optimized conversions.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

JANUARY 17, 2020

Personalization: Optimizing online personalization is very important as the shoppers & buyers are different people. Personalization means much more than addressing the customers with the correct name after they log in. & content reflecting on positive word-of-mouth-marketing (WOMM).

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

JULY 12, 2019

Is Elimination Possible – The first step in the thought process is whether an idea is really worth investing in? Several organizations also prefer to invest in their in-built, all-inclusive marketing analytics tools -to optimize the costs & above-all, to keep their data analytics processes as trade secrets. . To Sum All.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

DECEMBER 16, 2019

As targeting becomes more tailored & hyper-personalized, more & more ads are served to the target audiences. B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM).

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

AUGUST 6, 2019

Special focus should always be on segmenting the accounts & on segment-specific-personalized-ads. Several academic pieces of research advocate the proven effectiveness of WOMM in driving sales conversions & in managing brands’ reputations through omnichannel marketing endeavors.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 16, 2019

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects. Focus on Personalization: .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

SEPTEMBER 20, 2019

People prefer to share pieces of content that reflects on their personality rather those that might reflect or resonate with their personality traits on social media. The pieces of content that help people to stay in touch with each other & lead to mutual growth or prosperity (on an intellectual level for example). Wrapping It Up.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

According to Sean Ellis, who coined the term “Growth Hacking” for the first time, a growth hacker is defined as under: “A person whose true north is growth. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers. Split-testing the Email Funnel : .

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

JULY 8, 2019

People prefer to purchase from people, rather than brands; hence, in order to expedite the journeys of the prospects through the conventional sales funnel, it is extremely important for the marketers to optimize personalization & users’ experiences (UX). The threshold of “personal value” is extended further by video testimonials.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56