chiefmartech
AUGUST 2, 2022
“While we’re sure that our readers are using digital spreadsheets — Microsoft Excel, for example, rather than paper and pencils — that’s surely not what Brinker means,” he recently wrote. It’s not that there aren’t still plenty things we humans personally do in marketing in that environment.
Rev
MAY 10, 2023
Account based marketing (ABM) on paper sounds like a great idea. 6 Perform website personalization for prospects and customers One way to make your target accounts feel special is by personalizing their experience when they visit your website. But where do you start? What ABM tactics should you use?
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Golden Spiral
JANUARY 27, 2022
If you choose to use a landing page or another response mechanism on your website, personalize it as much as possible. Your company published a white paper that addresses the concern. When your company makes decisions on new software solutions, what is their process? Your target posts something on social media.
The ROI Guy
FEBRUARY 15, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
The ROI Guy
DECEMBER 9, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
The ROI Guy
JANUARY 20, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
The ROI Guy
MAY 6, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
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