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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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Only B2B - Untitled Article

Only B2B

Yet most abstracts are written in a dry, almost academic tone as if they’re describing a paper that’s being presented at a scientific conference. The websites that do not use automated RSS feeds are good examples of quality syndicators. A poorly written abstract can completely ruin the interest of your audience in the content.

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. Television has become a nightmare to me in recent years, and I worry for the brain cells destroyed in my youth, bludgeoned by the theme songs of MASH and Night Court re-runs.

RSS 118
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Are you a social media marketing trapper?

Biznology

The email list, of course, a Feedburner RSS subscription , or maybe signing up for a free white paper, a sign-up form, or even just a contact form. Even though the old reliable “keyword stuffing” from the nascent days of SEO are pretty much deceased, the strategy is still popular with social media trappers.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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Focus on Content in B2B Marketing

Industrial Marketing Today

Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

The RSS feed is: [link]. But there’s a point where we asked the room today, the majority of this room still buys paper books, so today, it’s still relevant. But with Amazon’s increasing hegemony over the industry, both in paper and traditional, do we get to the point where it doesn’t matter? Listen Now.