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The most important social media metrics to track

Sprout Social

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

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Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Zoominfo

Check out these statistics and you’ll understand why cold calling gets such a bad rep: Less than 2% of cold calls result in a meeting ( source ). Social media has changed the way we do business, including how we reach potential buyers. 3 Ways Social Media Can Shorten the B2B Sales Cycle. The B2B Sales Rep’s Guide to Twitter.

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The 5 Habits That Make Your Social Media Analyst Indispensable

Sprout Social

Social media has become such a critical aspect for businesses that many of you have considered hiring a social media analyst. Whether you handle social media in-house, outsource it or have someone specifically on staff to manage it, you should think about the qualities that make up a successful social media analyst.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Why is this important? This is a foundational activity.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. NEWLY UPDATED!

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The Best Free and Paid Facebook Analytics Tools

Brandwatch Marketing

A large part of a successful social media strategy involves monitoring metrics and analyzing the performance of your posts. Some of these tools offer analytics for multiple social media sites, which makes sense when 91% of brands have multiple social accounts. The last report concerns content analysis. Facebook Insights.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.