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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

As a business, a more researched and analytical rebuttal may garner more of the right type of attention. Before you reach out to the author or have someone else do, research what else they’ve written in the past six months. Do you like the piece and think you have something additional to add?

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. THE FOUR UNIVERSAL TRUTHS OF CUSTOMER EXPERIENCE ERDM Corp conducted over 16,000 hours of in-depth, hour-long research interviews with the customers and prospects of clients such as IBM, Microsoft, QVC and 10X Genomics. This is known as reciprocity of value.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. THE FOUR UNIVERSAL TRUTHS OF CUSTOMER EXPERIENCE ERDM Corp conducted over 20,000 hours of in-depth, hour-long research interviews with the customers and prospects of clients such as IBM, Microsoft, QVC and 10X Genomics. This is known as reciprocity of value.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You can also send different surveys to different target audiences to better segment your buyers and learn how each audience differs. Try a few different companies, do your research, talk with their people.

P2P 40
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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You can also send different surveys to different target audiences to better segment your buyers and learn how each audience differs. Try a few different companies, do your research, talk with their people.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You can also send different surveys to different target audiences to better segment your buyers and learn how each audience differs. Try a few different companies, do your research, talk with their people.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You can also send different surveys to different target audiences to better segment your buyers and learn how each audience differs. Try a few different companies, do your research, talk with their people.

P2P 40