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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. How do you go about earning them from other websites? Inbound links, also known as backlinks or external links , are HTML hyperlinks that point from one website to another.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. I started experimenting with social bookmarking sites like Digg, del.icio.us A recent post on your blog discusses using blogs for social media. Let's say you sell blue thingamabobs.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. YouTube now draws more than 70 million unique visitors per month.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools.

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Remember to market to your own influencer network

Biznology

According to the Contactually website : Connect your work email to automatically create your relationship database. Instantly access your network and communications anywhere. Included in the campaign is probably the best social media news release (SMNR) we’ve ever built as well: skinnyconews.com. What Is Contactually?