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Blogger outreach is scary


Image via Wikipedia. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. Blogger outreach can be scary, but only if you aren’t thinking about it from the blogger’s point of view. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too.

Blogger outreach is more PR than social media


My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, a week after the initial email outreach, I send a reminder email, but only to those bloggers who didn’t reply at all. And it works.

The Quantum Mechanics of Blogger Outreach


Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In my experience, one of the reasons why folks are loathe to engage in blogger outreach is because it is a little like going door-to-door looking for the ring.  Or, more aptly, going from door-to-door selling Bibles, vacuums, or Girl Scout cookies.

Blogger outreach is earned media PR, isn’t it?


My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia). That’s all well and good but it is not blogger outreach. Right?

The Long Tail of Blogger Outreach


Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The value comes from penetration, permanence, perseverance, and persistence. 

How to pitch a blogger


Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Who is spitting mad?

Pinterest for publishers


 (Photo credit: Wikipedia). For example, it can be used for branding and outreach, particularly when it comes to publishing. Content Marketing Internet Marketing Slider Social Business Social Media Marketing branding Outreach pinterest Publishing social media As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought?  Here’s why you should consider adding Pinterest to your social media list. Consider these numbers: 40 percent of Pinterest users are male. 81 percent of U.S. consumers trust Pinterest.

My online influencer research and engagement process


Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.  A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing  so a major part of my services include sifting through the entire Internet ( The Internet is big. At least, right now, it’s a one man band.

Influencer marketing should not be about collecting influencers


Successful influencer outreach is just the end result of building a real relationship over time. According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Now’s your turn. Ready?

Your website is wearing mom jeans and shoulder pads


Pearson Education reached out to me to read and make make notes on Mike Moran’s  and James Mathewson’s upcoming book,  Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Even Your Clients’ Names Change.

Remember to market to your own influencer network


Earned media influencer outreach is not dead !  Here are some blog posts I have written on the subject over the last couple weeks: Earned media blogger outreach is alive and well! I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. What Is Contactually?

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3 predictions for online marketing in 2016


know for me, my core competencies are social media marketing ,   digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more! It’s amazing stuff. And the free ones?

It’s not your house to pwn so remember your place


First, I am a social media marketing and digital PR professional, which means I can easily be associated with shilling (and could very well be being compensated, though I haven’t); second, it is assumed that I have a natural conflict of interest since I know the writers, I have received early copies of the books, and they both know I do influencer outreach. It doesn’t matter. you protest.

Fire for effect when you can't get a bead on your market


Image via Wikipedia. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how. by Chris Abraham. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we've learned quite a lot.

Unconventional ways to find link building opportunities


(Photo credit: Wikipedia). Not only is this an unconventional way to find potential link building leads, but it can also be even more promising than traditional forms of outreach as a relationship and familiarity already exists. Link building has become a very significant part of search engine optimization (SEO). Respond to Comments. Social Media Interaction.

Being Pretty Isn’t Enough for Social Media Marketing


Image via Wikipedia. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada.

The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI


Its focus is the team's analytical, evidence-based, sabermetric approach to assembling a competitive baseball team, despite Oakland's disadvantaged revenue situation” (Wikipedia). You’ll want to replicate these ads, messaging or outreach strategy. We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts.

How to Improve Social Networking for Your Business


Image via Wikipedia. Social network requires effort just like any other form of marketing outreach, so how can you improve your social network marketing campaign? Murray and his company Influence People do blogger outreach work for a variety of clients, such as Alerti. They haven’t been updated in months and almost nobody Likes them. Put some time into it.

Five Ways B-to-B Marketers Need to Change Their Game


Image via Wikipedia. Active social media outreach.   No longer an experiment, social media has become a must-have element of the B-to-B marketing toolkit.   A well-written blog, promoted by Twitter and LinkedIn groups, is a good way to start. The Internet has driven dramatic changes in business buying behavior.  These days, the sales person has lost control.  But there’s more. 

5 of my favorite productivity apps


So, my research and design team are invited to the 1U Back Office team and my colleagues Sally and Cokey have their own project, 1U Influencer Outreach. So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. While I aspire to build It makes my head swim. It makes your head swim. So, here we go. Trello.

Lights, camera, action: Video helps you stay in touch with customers


Image via Wikipedia. Here’s a sample email from Skyline rep Al Mercuro, who was the first at SkylineNY to adopt the program and make it part of his regular customer outreach.  Mike was already producing his Today’s Trade Show Minute videos every three weeks, as a way to promote his own consulting and training services.  How about you? 

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Agency Enjoys 100% Growth with Act-On Marketing Automation

Marketing Action

Since making the switch to Act-On, we’ve increased the size of our prospects list 10-fold, changed how everything looks online, changed how we follow up after a contact, changed the frequency outreach – everything. Bevel Gear” image source: Wikipedia. For every successful business, there comes a time when shaking things up is necessary to stay competitive. And it worked well.

Inbound Marketing the Way God Intended


Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Yes, earned media outreach and engagement also has an agenda. Earned media is hard.  It must be just short of impossible. Let me explain.

9 Google Analytics metrics every marketer should know


Photo credit: Wikipedia. Once you know the percentage from each, you have the blueprint you need to create your marketing or outreach effort so get the greatest value and return for the time and/or money you invest. The GPS for a website and any brand’s online effort is Google Analytics. Google made available sophisticated analytic software for free. And less may be more.

13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence

WindMill Networking

Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. And, they pretend that they will introduce new metrics of real-life influence by adding signals from Wikipedia and LinkedIn, as by scoring the +K received by users. If a lot of them do, I’d be worried about the declining influence of Wikipedia! Nobody.

The Biggest Threat to Your B2B Marketing Success

Great B2B Marketing

According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” It follows that we should be aggressive and energetic in our B2B marketing outreach if we want to be competitive in the marketplace. Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  This basically means that if you are currently doing little or nothing, chances are you will remain that way. But why do we fail to act? Insufficient knowledge. It’s hard to do what you don’t know how to do.

Social media becoming increasingly important in regards to link building


(Photo credit: Wikipedia). Along with the benefits social media offers in terms of link prospecting , it can also be a very useful outreach tool. As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. SEO Value of Social Signals.

Break Through the Content Clutter with Cool Infographics

Social Media B2B

In the book I outline my three part Infographic Release Strategy that includes designing the landing page on your website, self-promotion through your existing communication channels and finally outreach to other sites and influencers that have audiences that would appreciate the infographic. Don’t list the news article or wikipedia entry where you found the information. Infographic.

Why Organizational Culture Matters to Your Marketing


Photo credit: Wikipedia. On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement.  Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies.  Internally focused collaborative or clan cultures.

The Dirty Little Secret of Media Relations


Photo credit: Wikipedia. Every media outreach begins with information, the more the better. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. But Information you can share.

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You’ve probably over-farmed your donors’ land


Image via Wikipedia. They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. Or fertilizers?

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Are you too high-class for marketing?


Image via Wikipedia. Charitable organizations do “outreach.” “What we do isn’t really marketing.” ” I hear that a lot when I work with non-profits and higher education. ” Some organizations do “patient awareness.” ” The problem is that they still need to fill seats or beds or donation boxes.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia. Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.  Here are the top items based on social signals. Like what? Will Traditional, Social Media Blend? How Is PR Changing? What I’m about. Want to talk? Every week? uberVU.

Overcoming a Dry Spell: 8 Sources for Blog Inspiration


Photo credit: Wikipedia. This is particularly important if your business is involved directly with an outreach or local networking event. Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging Blogging is a valuable marketing tool that requires consistency. Seasonal trends.

Book Review: Social Media Marketing – An Hour a Day


The book focuses primarily on using social media to engage in brand conversations with consumers; certainly a critical application, but little acknowledgment is given to other uses of social media marketing including content sharing, media outreach and influencing the influencers. Yes, this really is rocket science. Later, he founded his own marketing technology consultancy. Digg this!

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Book Review: Social Media Marketing


Wikis (Wikipedia, hundreds of specific topic-focused wikis). Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel. Social Events (e.g.,

Using ALL the Tools of Social Media Optimization


Wikipedia is the best known but also the most difficult to work with ; that leaves an opening for alternative wiki sites such as Google's Knol , , Freebase and others which are less contributor-hostile. So, here are some tips for using different types of social media sites for SMO. Discussion Forums These are a place to showcase your expertise in a non-promotional way.

B2B Marketing Thought Leadership: Tom Pick

Modern B2B Marketing

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. I've had some success with Wikipedia, although the editors there are so hostile to anything remotely commercial that it's tough; I think Google's Knol may offer greater possibilities. Activities like blogging, blogger outreach, PR, social networking and bookmarking, or most types of advertising aren't so easy and clean to measure. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. This relates to the first point.

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