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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

You can use your customer profiles in your outreach and marketing efforts. Free samples. Free events, classes, and workshops. Using the resulting personas will yield more targeted sales, reduced marketing costs, thoughtful product decisions, and improved alignment across your organization. Work across channels.

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The art of Mastering LinkedIn Lead Generation

Valasys

Hosting Webinars and Events: Hosting webinars, workshops, or virtual events tailored to your audience’s interests is a highly effective lead generation tool on LinkedIn. Videos, presentations, and portfolio samples showcase your work effectively. It makes you trustworthy and positions you as an authority in your domain.

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Top 3 Excuses from ABM Naysayers

DemandBase

In my outreach, I’ve found that many B2B marketers see the value in ABM, but they struggle to figure out where to start. During our ABM education workshops, we often tell attendees that the best time to start ABM was 3 years ago, the next best time is today. Excuse #1: We’re not ready for ABM. The same is true of ABM!

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Use This Template to Orchestrate Account-Based Marketing Campaigns

Terminus

Plan sales development outreach cadences. The Account-Based Marketing Campaign Orchestration Template is a Google Sheets document with four tabs — two customizable templates you can fill out and two sample campaigns to inspire you. Tab 1: Stage-Based Campaign Orchestration Sample Campaign. Draft email templates.

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Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg

Outbound is a thoughtful outreach strategy that crafts and coordinates targeted messages to named accounts. Across a sample of Engagio customers, the median number of accounts per account owner is 50. Start with an alignment workshop. Inbound is an always-on strategy that urgently responds to demonstrated buyer intent.

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How to Create a Successful Performance-Based MDF Program

Computer Market Research

Below is a sample template that correlates the MDF program’s goals with the quantifiable metrics above. Sales Support: CRM software training, sales workshops, eBooks and best practices, etc. Outreach/outbound Scripts : Readily available sales scripts for making initial contact with prospect.

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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Moz

In competitive markets, come check out our beta of Local Market Analytics for a multi-sampled understanding of who your competitors actually are for each location of your business, depending on searcher locale. If you need help earning reviews, check out Alpine Software Group’s two good products: GatherUp and Grade.Us. Audit your competition.

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