Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The same holds true for video white papers. This is a lot quicker and cheaper than organic SEO.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

Entice them to continue receiving regular communications from you by offering a free white paper or a special report. If the subject of the blog post addresses those issues, the contact information can immediately connect them into the organization. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Complex industrial sales require many face-to-face meetings with several stakeholders within the customer’s organization. How has the role of the inside and outside sales team changed within your organization? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

DECEMBER 6, 2011

White Paper Library. Blog Comment Policy. Many of the statistics and results are consistent with what we saw last year: 9 out of 10 organizations market with content marketing. White papers (19% increase). Every social media channel is seeing increased adoption, often by 15-20%: YouTube: 47% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Online Marketing Institute

OCTOBER 29, 2010

Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. Three Takeaways There’s a lot to be excited about if you’re a B2B social media marketer, because we’re just starting to realize how powerful social media can really be for enterprise organizations.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. This helps organizations maintain consistency in messaging to their communities. After UK Stabbing, YouTube Removes Ex.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

But theres an incredible flaw in that approach: it doesnt take into consideration whether the SEO work actually has a positive impact on the organization. Thats a frustrating conclusion to draw, because theres incredible opportunity (and money) awaiting the B2B organization that does SEO right. billion per year spent on SEO.

SEO 40

SEO SEM Paid Search Agency B2B 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. This helps organizations maintain consistency in messaging to their communities. Now You Can Smell Like YouTube Sensat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. Three Takeaways There’s a lot to be excited about if you’re a B2B social media marketer, because we’re just starting to realize how powerful social media can really be for enterprise organizations.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40