Paul Gillin

APRIL 27, 2012

In a presentation to the SugarCRM SugarCon conference in San Francisco earlier this week, Gary Burnette, vice president of sales transformation at IBM, told how the implementation team at IBM succeeded in making social selling a coveted goal rather than another set of rules and reports. “We Nearly 800 sales reps gave feedback at every step.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

AUGUST 20, 2013

Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Information is competitive advantage in sales. Sales pros are driven by quotas, which are measured in monthly increments. They express only neutral opinions.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

JUNE 11, 2012

This could be interpreted as a sign that Coke has not done much to advance the sales of low-calorie drinks over the last 13 years. What’s your opinion? While the percentage of low-calorie drinks Coke sells today is higher than in 1999, it isn’t much higher. Or that it is following, rather than leading the market.

Effectiveness 50

Effectiveness Opinions Paid Search Agency Advertisements 50

Paul Gillin

JANUARY 17, 2012

A private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas. In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. Time to Market.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

NOVEMBER 24, 2010

This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, security, policy, management, operating units, and potential acquisitions, that have not been made public. Don’t Speak for Oracle. No Legal Commentary.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, policy, management, operating units, and potential acquisitions, that have not been made public. Don’t Speak for Oracle. No Legal Commentary.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 29, 2012

Pampers staffers also had to be encouraged to restrain themselves from countering point criticism, particularly that which was nothing more than opinion. Instead, P&G focused on educating dispassionate opinion leaders who appeared genuinely interested in hearing both sides of the story.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50