Biznology

JANUARY 26, 2011

Image via Wikipedia. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. In some cases the story isn't even true—the classic situation where PR people counsel the on-day story approach.

Public Relations 80

Public Relations PR Wikipedia Press 80

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Hubspot

MAY 24, 2017

Think about the power of sites like Wikipedia , whose moderators are crowdsourced users that help make the site better because they care about being part of an active community. An experienced community manager should also know how to create content, handle PR issues and provide support to users. It's not a one-time, big-time deal.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Biznology

JANUARY 25, 2011

Image via Wikipedia. I do admit chuckling a few times at his over-the-top "Worst Person in the World" segments, but I didn't watch Countdown enough to have much of an opinion either way. I am also on the sidelines in America's perennial red vs. blue liberal-conservative steel cage match. So, what should you do differently?

Cable 80

Cable Wikipedia Television marketing Social Media 80

Biznology

DECEMBER 15, 2011

Image via Wikipedia. You’ll see opinions ranging from “We don’t need ROI for social media” to “Social media has to rely on a lagging ROI” to “Social media ROI comes from time savings.” ” In a way, they are all right and all wrong at the same time.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Hubspot

SEPTEMBER 4, 2014

In August 2014, due to a glitch in Google''s algorithm, Google users who searched for "Greggs" saw not the official company logo, but an unsavory version of one sourced from Wikipedia parody uncyclopedia.wikia.com. You''ve weighed whether it''s a real crisis and decided that yes, it is -- in fact, it''s a total PR nightmare.

Social Media 28

Social Media Media PR Public Relations 28

seo.co

JANUARY 19, 2022

We’re all familiar with this concept because of browser toolbars that assign web pages a PR value, generally ranging from 0 to 10+ (for sites like Wikipedia). The opinion expressed on your site is relevant enough for them to share it with their audience.

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115

Convince & Convert

AUGUST 10, 2010

My opinion of Pepsi shot through the roof when I read what they were up to, and it made me feel really good that a brand with so much weight was putting their resources behind some solid grassroots projects. Netslangcafe The attention era is supposed to be the main evolution of the Information Era ( according to wikipedia ).

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

SEPTEMBER 15, 2014

Two thirds (66%) of consumers surveyed in the study The Company Behind the Brand: In Reputation We Trust say that their perceptions of CEOs affect their opinions of those companies and their products. Your reputation matters. Like, big time. Dharmesh Shah, CTO and Co-Founder of HubSpot. 6) Don’t Be a Robot.

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Panela Seiple , about to graduate from Boston University this month, learned how to make a podcast in her New Media and PR class. Her subject?

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Image credit: Wikipedia. ”— 20 Insightful PR and Marketing Predictions for 2018 , Sword and the Script. Tactical Marketing Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia. There are lots of opinions of the value of this calculation on both sides of the argument.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Directive Agency

MAY 9, 2017

In my opinion, an SEO is far more valuable than “ranking” your website. They are the quarterback for all your efforts that hit a search engine and should be educating your other departments of following simple best practices when doing PR and other forms of offsite marketing. Digital PR/Link Building. Homepage Audit.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85