Martech

OCTOBER 30, 2023

You also need to apply for a Verified Mark Certificate. This includes opens and clicks on specific links within your email. Understanding what this data means about your audience will help drive strategic decisions in your email marketing program. If you are sending too frequently, you may see a drop in your open rates.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Martech

FEBRUARY 4, 2022

Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). Laws include the California Consumer Protection Act (CCPA), General Data Protection Regulation (GDPR) and Canadian Anti-Spam Law (CASL). You also need to apply for a Verified Mark Certificate (Vc).

Deliverability 109

Deliverability Work Management Marketing Management Marketing AI 109

Act-On

NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. But it needs to be.

Deliverability 184

Deliverability Top of Funnel Best Practices CAN-SPAM 184

SendX

NOVEMBER 19, 2020

Creating email content that resonates with your audiences reduces your email bounce rate and encourages open rates and conversions. By filtering out such contact, you will improve your deliverability rates and open rates, as well as minimize your email bounce rate.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Salesforce Marketing Cloud

OCTOBER 19, 2023

Email platforms Gmail and Yahoo recently announced new measures to help prevent spam from reaching readers’ inboxes, meaning new domain validation requirements for bulk email senders. SSL (Secure Sockets Layer) : SSL Certificates are how a URL goes from being HTTP to HTTPS in the browser.

Deliverability 111

Deliverability CAN-SPAM Domain Opt-out 111

Online Marketing Institute

JULY 31, 2009

10) eLearning — checklists, directed sales tools, self-serve courses, quizzes, certifications, etc. The problem with outbound marketing is that it relies on interruption, and people are now using more and more tools to block these channels (like caller ID and email spam blocking software). Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

APRIL 4, 2012

This post will walk you through why email re-engagement campaigns are crucial to your email marketing program's success , and exactly how you can implement one for yourself. Not only does every email you send offer them the opportunity to mark you as SPAM, but it also makes your email metrics look pretty bad to your boss.

Lead Ranking 28

Lead Ranking Opt-out Click Rate Deliverability 28