Sage Marketing

AUGUST 21, 2023

Strong subject lines are essential to entice recipients to open your emails, while relevant and persuasive calls-to-action (CTAs) encourage them to take the desired action. By investing time and effort in creating engaging email content, you can increase open rates, click-through rates, and conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Vision6

MAY 1, 2023

Are you looking for a reliable yet efficient way to effectively communicate with your customers without bombarding them with unwanted spam or promotional messages? To avoid spamming customers, promotional SMS requires explicit opt-in from the customer and is governed by strict rules and regulations.

SMS 52

SMS Work Management CAN-SPAM Marketing Management 52

Martech Advisor

SEPTEMBER 25, 2019

For instance, the 2019 Marketing Benchmark Report shows that email open rates and click-through rates have increased steadily each year since 2014 (by a total of 19% and 14% respectively). click-through rates jump : All major regions experienced increases in click-through rates between 2018 and 2017, but the U.S.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Martech

FEBRUARY 4, 2022

Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). Laws include the California Consumer Protection Act (CCPA), General Data Protection Regulation (GDPR) and Canadian Anti-Spam Law (CASL). If you are sending too frequently, you may see a drop in your open rates.

Deliverability 109

Deliverability Work Management Marketing Management Marketing AI 109

SalesIntel

MAY 17, 2021

One of the prime factors for emails landing into spam and then to the blocked list is a lack of personalization when executing a bulk email campaign. When Google and Microsoft see high engagement with your emails, such as opens, clicks, and read time, they reward you by improving your sender reputation. Because that matters a lot.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Litmus

OCTOBER 5, 2018

Chronically inactive subscribers aren’t of any value to your campaigns and some of these addresses are at risk of being converted into dead address spam traps. Strong anti-spam laws don’t diminish email ROI for legitimate senders.”. Learn more about anti-spam regulations and email marketing ROI. Brands in the U.S. Tweet this ?.

CAN-SPAM 61

CAN-SPAM Privacy Opt-out ROI 61

Litmus

DECEMBER 13, 2021

In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. Track engagement with metrics other than open rates.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102